UK bookmaker William Hill is set to appeal against a €300,000 fine handed out by the Netherlands Gambling Authority (KSA) after the KSA found that the company had targeted players resident in the Netherlands without an online gaming licence. 

The regulator issued the penalty as it found that William Hill had offered online games of chance to consumers in the Netherlands, through its website as well as two mobile applications. It is currently illegal to offer online gambling in the Netherlands, and although a bill to re-regulate the market is being considered by Dutch lawmakers, it has not yet been approved.  

KSA found that Dutch consumers had been able to access casino games including blackjack, roulette and poker, as well as sports betting markets through the William Hill site. According to the KSA, customers were given the option of translating the William Hill site into Dutch, and could also use the iDEAL payment solution, which is only open to those with a Netherlands bank account.  

But in response to the fine, the bookmaker said that they would definitely be appealing, joining a number of other companies currently fighting KSA fines. MRG and Betsson Group company Corona Ltd are both in the process of challenging six-figure fines.  

The fines are part of a concerted effort by the KSA and the Dutch government to crack down on illegal gambling. Proposals were put forward in September to exclude any companies fined for targeting Dutch players from the re-regulated market when it is implemented, though the plans have been widely criticised in the betting industry. Meanwhile, the bill to legalise online gambling in the Netherlands, which passed the lower house of the Dutch legislature in 2016, is stalled in the Senate.  

Image sourced from Shutterstock.

Published by Gary Christie

Gary has been writing in the betting industry for twenty years. He provides content for numerous sites, including Mr Green Casino, various racing magazines and TVG - America’s largest wagering website and horse racing TV network. Contact Gary at

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