UK bookmaker William Hill has been given permission to increase the scope of its operations in the Nevada sports betting market following approvals from the Nevada Gaming Control Board.
The Board has given William Hill its initial approval to set up another seven sportsbooks in Nevada, recommending the approval of licences for properties in Las Vegas, Laughlin, Reno, North Las Vegas and along the Nevada-California border.
The sites based in Las Vegas that will host William Hill sportsbooks are all properties run by Golden Entertainment. Racebooks and sports pools will be launched at Arizona Charlie’s Boulder, Arizona Charlie’s Decatur, Aquarius Casino and Stratosphere Casino.
William Hill will also be setting up a new race books and sports pools based at Reno’s Eldorado Hotel and Casino and Montbleu, on the state border. Both operations will be run as part of a partnership with Eldorado Resorts. William Hill also hopes to set up sports betting facilities at Jerry’s Nugget Casino, which is situated in North Las Vegas. The new operations will involve William Hill installing sports betting facilities, including self-service kiosks, along with betting display equipment in all of the locations. The company already operates sportsbook facilities in 107 of Nevada’s 190 casinos.
All of the approvals have yet to be given the final go-ahead, which is expected at a meeting of the Nevada Gaming Commission on January 24.
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