With the increasing popularity of sports betting in America, it is only a matter of time before casinos start making big deals with media conglomerates. One major deal has just occurred.
Turner Sports announced in a press release that it reached an agreement with Caesars Entertainment, one that they call the “first-of-its-kind.” The agreement will allow Turner to develop “gaming-themed content.” The sportsbook at Caesars Palace Las Vegas will become home to a Bleacher Report-branded studio.
The B/R studio, which is already in development, will create a “wide assortment of gaming-themed programming,” as well as editorial content to be distributed via the platform’s website and mobile app. More details are expected to be unveiled in the next couple of months.
Caesars’ Side Of The Bargain
For their part in the deal, B/R will feature the Caesars brand as a “Bleacher Report gaming category partner.” B/R is expected to integrate Caesars within its wide variety of content offerings and distribution platforms while using Caesars as a sponsor of select programming across Turner networks.
Turner president David Levy indicated the three ways that his company can benefit from sports betting are streaming viewership, new content, and affiliate fees. However, Turner will not receive affiliate fees for customers it refers to Caesars, at least for the time being.
What They Have To Say About The Deal
Lenny Daniels, president of Turner Sports, had this to say:
“The sports gaming industry is rapidly growing, and Turner is poised to be an industry leader in the development of gaming-themed content experiences. Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. We’re excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-themed content experiences for our fans.”
President and CEO for Caesars Entertainment Mark Frissora added:
“Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry. Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.”