The Swedish gambling regulator has announced the approval of three new gambling licences as part of the country’s reform of its betting industry.  

Bethard Group, Evoke Gaming and Mr Green have all been granted licenses to operate online gambling in the re-regulated market when it is launched on January 1. The new awards, which were confirmed by the Lotteriinspektionen on Thursday, brings the full list of approved licensees to 26.  

In response to the confirmation of the igaming licence approval, the founder and CEO of Bethard Group, Erik Skarp, said that he was delighted that the company had been granted a Swedish licence and that the company was hoping to establish itself as a major player in the country, as part of its ambition to become one of Europe’s leading betting operators: 

“Sweden is, for many reasons, a very dear market to us and I am personally looking forward to show what we can do in terms of responsible gaming on our home market.” 

With bases in both Malta and Sweden, Bethard has been successful in gaining licences in three key markets – the UK, Denmark and Sweden – and is expecting to announce further licences during 2019, with applications in Ireland and Germany currently being processed. The terms of the Bethard licence give it permission to operate betting and online casino games for the next five years – the maximum period available.  

Image sourced from Shutterstock.

Published by Sam Hayes

Combining his tennis coaching career with freelance journalism, Sam is a sport gambling writer and content creator for various online websites and blogs. He is looking to develop both his coaching and career whilst incorporating his other huge passion - travelling the world. Contact Sam at

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