Sports data company SingleShot Entertainment (SSE) and virtual games provider Kiron Interactive have partnered to create a new virtual golf game that will be released in January.  

UpNdown Virtual golf is described as the first instant-win virtual golf game in the market, and will be available for operators via Kiron’s BetMan Online RGS, which is one of the largest suites of virtual sports games available in the modern betting industry.  

SSE is known for its expertise in collecting and analysing data associated with both professional golf and cue sport events, and their involvement in the project has enabled Kiron to develop what they hope will be a ground-breaking virtual golf game. According to information released to the press, the game will bring together simple in-play betting features and top quality graphics, and is designed to be entertaining and engaging for mobile betting and sports gaming fans.  

Speaking about the new product, the CEO of Kiron, Steven Spartinos, said that by working with SSE, his company had been able to expand their collection of games and that he was confident that the game’s graphics and gameplay would appeal to golf fans all over the world.  

The founder of SSE, Jason Lahser, said that although the game marked their first venture into the world of virtual sports, he was confident that working with Kiron would prove to be successful: 

“They have delivered time and time again and have an impressive pedigree in creating unique and engaging virtual content. We look forward to a long and beneficial partnership with them.” 

 Image sourced from Shutterstock.



Published by Andie Hughes

Based in England, Andie Hughes is a freelance betting writer with over a decade of experience in the industry. Andie has written for ESPN, Betfair, Sporting Life, and Boylesports, and can be contacted at

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