Sports data company Sportradar has launched a new portfolio of marketing tools for sports betting customers, which have the aim of helping them streamline their operations and produce better defined marketing strategies.  

The service, which is known as ‘ad:s’ aims to give bookmakers a range of marketing solutions that can help them cut waste and optimise their marketing spend.  

Speaking about the new service, the Managing Director at Sportradar, Felix Geyr said that it was an evolution of the company’s global sports betting business, and he hoped it would enable bookmaker clients to attract more betting customers.  

The marketing services that form part of ad:s include consultation on sponsorship; SEO and SEA marketing; digital traffic networks; pop-under ad networks; and affiliate marketing. Geyr says that he hopes the services will help bookmakers develop data-driven marketing plans, particularly in the digital betting sector: 

“Ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment.” 

Sportradar currently has partnerships with more than 500 sports rights holders, and provides digital traffic source assistance for bookmakers including, Sofascore and Besoccer. The company has formed relationships with   

Image from 123RF.

Published by Marcus Holland

Marcus Holland is a professional betting and financial trading writer. He has been published on various leading websites including The Street,,, and Futures Mag. You can contact Marcus at

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