Sports data company Sportradar have announced a partnership with Arkadium, a New York technology studio, as part of a plan to develop more interactive elements to their products.  

The company will co-operate with Arkadium to design a range of new audience visualisation products, with the aim to drive customer interaction.  

Announcing the deal, Sportradar said that they had arranged a multi-year deal with the US company, which has produced interactive content for many leading media outlets, including the USA Today, Microsoft, The Washington Post and the LA Times. 

Speaking about the deal, the Customer Director of Sports Media at Sportradar, Jonathan Earle, said that it would enable them to provide real-time products that could engage customers and account for new trends among sports fans: 

“The way in which sports fans are consuming content has dramatically changed and fans are looking for more interactive, visual stories to help keep them informed of the latest sports news. Partnering with Arkadium will help us to lead the next generation of sports engagement.” 

The deal will enable Sportradar’s media and content departments to benefit from the inHabit programme run by Arkadium, which provides AI-based visualisations for a range of companies, which reach more than 70 million sports fans in the US every month.  

Published by Andie Hughes

Based in England, Andie Hughes is a freelance betting writer with over a decade of experience in the industry. Andie has written for ESPN, Betfair, Sporting Life, and Boylesports, and can be contacted at

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