The Scientific Games Corporation (SG) has announced an extension to their long-term license agreement with both Hasbro and Hasbro International.  

The deal will enable them to continue to use the MONOPOLY name and a host of other well-known gaming brands until 2025. Under the terms of the extension they will be able to continue to use content drawn from a number of well-known board games, including Battleship, Clue, Ouija and Yahtzee, as well as Scrabble in Canada and the US.  

Scientific Games has worked closely with Hasbro since 1998, and their partnership with the gaming giants has helped them to become one of the online gaming industry’s major players. Speaking about the extended deal, the President and CEO of SG, Barry Cottle, said that it underlined the strength of an important partnership and celebrates the global MONOPOLY brand.  

SG will have the rights to expand the scope of the current licensing arrangement by creating a range of new products. The deal enables SG to use the Hasbro gaming brands in online gaming, lotteries, social casino, table games and slots titles. It also extends a third-part licensing deal that has been one of the most successful in the gaming industry, and the Senior Vice President of Corporate Strategy and Business Affairs at Hasbro welcomed the news:  

“Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy MONOPOLY experiences through lotteries, casinos, online, at retail and, now at table games across the globe.” 

Image sourced from Shutterstock. 

Published by Marcus Holland

Marcus Holland is a professional betting and financial trading writer. He has been published on various leading websites including The Street, Investing.com, Wagered.com, and Futures Mag. You can contact Marcus at marcus@bettingreporter.com.

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