Harrahs Casino in New Orleans has announced deals with two of the city’s major league sports franchises in a landmark partnership.
Under the terms of the deal, the casino property will become the official casino partner for the NFL franchise the New Orleans Saints and the NBA team the New Orleans Pelicans.
Speaking about the deal, the president of the New Orleans Saints and the Pelicans, Dennis Lauscha, said that he was delighted to align his teams with such a well-known casino brand that has a reputation as an industry leader locally and nationally:
“Located in the heart of downtown New Orleans, Harrah’s vision for development and commitment to the city mirror that of the Saints and Pelicans, and we could not be happier about this partnership.”
The partnership will start in 2019, and will give Harrahs the opporutnity to promote its brand through a number of avenues. The company is set to develop a number of in-game features and will have branded area of its casino dedicated to the Saints, while the casino itself will also be designated as an official post-game destination. Kathryn Jenkins, the assistant genearl manager of Harrah’s said that the deal showed that the casino was strongly committed to local sports teams.
Harrah’s is part of the Caesars Entertainment group, that has also announced deals with several other sports teams including the Las Vegas Raiders, the Philadelphia 76ers and the Baltimore Ravens, in the months since the legalization of sports betting in the US in May.
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