The upheaval in the Swedish betting market has continued into 2019 and now betting operator LeoVegas has introduced a new element with the unveiling of its Swish payment service.  

The newly regulated market saw a string of operators granted new licences at the end of 2018 and LeoVegas is aiming to increase its share of the market by offering the payment service, which is the most popular in Sweden. It is estimated that 6.7 million Swedes used the service on a regular basis and LeoVegas are also hoping that its uptake will enable them to significantly reduce their transaction costs in the growing Swedish gambling market.  

According to the CEO of Getswish, Anna-Lena Wretman, their payment service is used by 180,000 businesses, along with 6.7 million Swedish individual users, and the deal with LeoVegas will enable them to grow further as the domestic betting sector continues to expand.  

For LeoVegas, the Group CEO Gustaf Hagman said that by offering Swish payments, the company is providing its customers with the fastest transaction speed available anywhere, while at the same time strengthening their position in the Swedish market: .  

“That we are also lowering our transaction costs makes this a win-win arrangement and exemplifies the new opportunities for LeoVegas in the Swedish market.” 

Image sourced from Pixabay.

Published by Andie Hughes

Based in England, Andie Hughes is a freelance betting writer with over a decade of experience in the industry. Andie has written for ESPN, Betfair, Sporting Life, and Boylesports, and can be contacted at

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