Lottery operator Latvijas Loto has launched a new gaming product, which includes a variety of interactive instant-win games developed in partnership with international partners Superlotto and Gamevy. The new games will be available on the Latvijas website.  

Speaking about the new games, the Latvijas Loto director Maija Kubli said that the company was delighted to be able to offer the product to their customers: 

“We are very proud that our range of lotteries has been supplemented with interactive instant tickets – a product that recently has shown very good results in many European countries.” 

The range of interactive instant games that are available on the Latvijas Loto platform extends to twelve currently, complementing its existing range of lottery products.  

Gamevy currently works with a number of state-run lotteries throughout Europe, but their partnership with Latvijas was one of their first and the two companies have a long term working relationship. And speaking on behalf of Superloto, Chief Commercial officer Milda Mikelioniene said that the company was honoured to working with such a major player in the Baltic region.  

The new games have also been developed to incorporate a degree of user control, in the light of increasing concerns about the gambling industry’s impact on vulnerable customers. As part of its pledge to promote responsible gambling, Latvijas have included specific game limits that have to be set by a player before they can access the game.   

Image sourced from Pixabay.

Published by Andie Hughes

Based in England, Andie Hughes is a freelance betting writer with over a decade of experience in the industry. Andie has written for ESPN, Betfair, Sporting Life, and Boylesports, and can be contacted at

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