The company is set to launch its first US-facing online gambling property under the Unibet brand name in 2019. Based in New Jersey, the property will be supported by SG Digital’s Open Gaming Platform and Kambi Group as main sportsbook software supplier.
In an update to shareholders, the Senior Vice President of Kindred US, Manuel Stan, said that the new sports betting facility would offer safe and secure wagering for US customers and that his company was happy to work with Kambi on the project:
“We are of course delighted to add this final piece to our product offering towards customers in New Jersey. Kindred and Kambi have a long and successful history together, which we intend to develop further as we prepare to enter the New Jersey market.”
Kindred originally announced its entry into the US market back in August, securing a five year deal to provide interactive betting products at Hard Rock International’s Atlantic City property.
Under the new agreement, Kambi will strengthen its partnership with Kindred, as part of its own East Coast expansion, which has continued throughout 2018 and is likely to strengthen in 2019 as more states in the US introduce regulated sports betting markets.
Image sourced from Shutterstock.