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December 12, 2020, GMT+0000, 18:24 pm
News Regulation

Huddersfield Town Hit with Gambling Ad Charge Over Paddy Power Strip


The governing body of English football, the Football Association (FA), has once again taken action against alleged breaches of their gambling regulations. 

The action relates to Huddersfield Town, who were relegated from the Premier League last season and now play in the English Football League (EFL). Earlier this summer, the club was involved in marketing campaign with bookmaker Paddy Power, in which Huddersfield Town players appeared wearing a new strip that included a Paddy Power sash. 

The kit, which included a prominent Paddy Power logo that ran the length of the shirt, was in apparent breach of FA regulations. Although the launch was later revealed as a hoax, the team wore the shirt during a pre-season friendly against Rochdale, and this appears to be the basis for the FA charge. 

In a statement released at the end of last week, the FA appeared to make the case that the shit was in breach of FA regulations; specifically part C.2i in the Association’s Kit and Advertising regulations, which sets a maximum size of 250 square centimetres for all shirt-front sponsorship displays: 

The FA has clear Kit and Advertising regulations for all club matchday kits. If we believe that any club has breached these rules we will look into the matter and, if required, will take the appropriate action.”

Huddersfield quickly confirmed that the Paddy Power kit had been a hoax and subsequently released their official kit for the 2019-20 season. They were also involved in the launch of the Paddy Power ‘Save Our Shirt’ campaign. But the FA appear to be unmoved by the stunt and have charged the club with misconduct. Huddersfield Town now have until August 16 to respond to the charge. 

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