Major gambling company GVC Holdings has committed to doubling the size of the contributions it currently makes towards research into problem gambling.  

The company has announced a new responsible gambling campaign, entitled ‘Changing for the Bettor’, which will include a five-year partnership with Division on Addiction, a problem gambling research organisation. The partnership, which will be worth $5 million, aims to provide better access to anonymised player data to enable a more effective strategy on problem gambling.  

Speaking about the new campaign, the Director of Responsible Gaming at GVC, Grainne Hurst, said that they were aware that for some people, gambling can have a negative impact: 

“That is why we are today launching Changing for the Bettor and have partnered with Harvard faculty at the Division on Addiction to help us to better understand and tackle the issues around problem gambling.” 

GVC Chief Executive, Kenneth Alexander, has previously urged gambling companies to implement restraints on gambling advertising to protect younger television audiences. Speaking last autumn, he said that competitor companies bet365, William Hill and Paddy Power Betfair should work together to minimise the impact of betting advertising. Since those comments, the Industry Group for Responsible Gambling has announced a voluntary ‘whistle-to-whistle’ ban on television advertising during live sports broadcasts that take place before the watershed.  

Image from 123-rf.

Published by Andie Hughes

Based in England, Andie Hughes is a freelance betting writer with over a decade of experience in the industry. Andie has written for ESPN, Betfair, Sporting Life, and Boylesports, and can be contacted at

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