Sportradar Joins up with Arkadium

Sports data company Sportradar have announced a partnership with Arkadium, a New York technology studio, as part of a plan to develop more interactive elements to their products.   The company will co-operate with Arkadium to design a range of new audience visualisation products, with the aim to drive customer interaction.   Announcing the deal, Sportradar said that they had arranged a multi-year deal with the US company, which has …

William Hill Details Restructure

UK betting company William Hill has revealed more details of its plans for strategic realignment in 2019, as it increasingly focuses on international and digital markets, and the plans include the closure of 900 betting shops in the UK.   In announcing its full year trading statement, the company declared that it had recorded a 15 percent fall in profits, but although …

William Hill Announces Restructuring Plan

UK bookmaker William Hill has announced a significant restructure in its governance, with the confirmation that Robin Terrell is set to be promoted to become the new chair of the company’s Audit and Risk Management Committee.  The appointment will be effective from March 4 and will see Terrell take over from the current Audit Chair David Lowden, who had already announced his plans to leave the William Hill board in March.   Terrell is known as an expert …

Sportradar Offers Marketing Products

Sports data company Sportradar has launched a new portfolio of marketing tools for sports betting customers, which have the aim of helping them streamline their operations and produce better defined marketing strategies.   The service, which is known as ‘ad:s’ aims to give bookmakers a range of marketing solutions that can help them cut waste and optimise their marketing spend.   Speaking about the new service, the Managing Director at Sportradar, …

Saatchi Win Tabcorp Account

Australian betting giant Tabcorp has made a change in its advertising strategy as the Australian betting industry faces a tougher regulatory climate in 2019.   According to reports in the Australian media, Tabcorp Holdings have awarded their creative advertising account to well known agency M&C Saatchi Australia.  Saatchi Australia, which is based in Sydney, is set to take over what is a multi-million dollar account from the current agency, Clemenger (BBDO Group), who have been …

IGT Signs South Dakota Lottery Deal

International Game Technology subsidiary IGT Global Solutions Corporation has agreed a seven-year deal with the South Dakota State Lottery, which will begin on November 3, 2019 and can also be extended for another eight years.  The agreement will see the South Dakota Lottery will benefit from an updated lottery system that will include elements of the IGT Aurora platform, which have been developed to make the game easier to operate for the retailer. …

SG Gaming Extend JenningsBet Deal

Internet gaming developer SG Gaming has announced the extension of its deal with independent bookmaker JenningsBet.   The two year extension to the current deal will enable SG Gaming to continue to provide slots gaming products to the 95 JenningsBet retail outlets in the UK, while JenningsBet will continue to have access to SG Gaming’s Infinity terminal, and Equinox, its premium …

Ladbrokes Extend Best Odds Promotion

As part of its plan to counteract the upcoming reduction in the maximum stake for Fixed Odds Betting Terminals (FOBTs) Ladbrokes Coral have revealed that their best-odds guaranteed offer that applies to all retail bets will be extended. Customers will now be able to benefit from the offer from 8 am, which has also been extended to include lay-to-lose bets.   Speaking to the Racing Post about the offer, the PR …

Unibet Announces Handball Deal

Unibet, the flagship sports betting brand of Kindred Group Plc, has announced that it has taken on the sponsorship of the IHF World Handball Championship currently underway in Denmark and Germany.   Under the terms of the deal, Unibet have gained sponsorship coverage as well as logo rights through a partnership with the International Handball Federation (IHF).  Updating the media, Unibet emphasised how important handball had …

AGCOM Extend Sponsorship Window

The Italian Communications Agency AGCOM has announced a surprise change of policy to permit the continuation of football betting sponsorships until the summer.   In an official statement, issued to the all Italian football clubs, AGCOM confirmed that they would be able to retain existing betting sponsors until July 2019.  The change of policy comes after Italian football organisation Serie A appealed to the Italian Ministry …