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September 2, 2020, GMT+0000, 13:05 pm
Business News

AGCOM Extend Sponsorship Window

The Italian Communications Agency AGCOM has announced a surprise change of policy to permit the continuation of football betting sponsorships until the summer.  

In an official statement, issued to the all Italian football clubs, AGCOM confirmed that they would be able to retain existing betting sponsors until July 2019. 

The change of policy comes after Italian football organisation Serie A appealed to the Italian Ministry for Economic Development seeking clarification of the betting sponsorship rules that were first set out in the ‘Dignity Decree’ written by the Lega-5Star coalition government. Under the proposed rules, all Italian football clubs would be required to abandon sponsorship deals with betting companies from that date, but Serie A had argued that the rules were incomplete.  

In an official opinion, Angelo Marcello Cardani, the AGCOM secretary, agreed with the complaints of Serie A, saying that the Dignity Decree directives regarding football sponsorship were not complete, and that the coalition government should expand on the details, particularly around the issue of clubs that already have sponsorship deals in place. As a result, AGCOM have ruled that the Decree provisions will not come into effect until the end of the current season. Last Friday, Serie A club Lazio confirmed that it would continue its current sponsorship with Marathonbet until July.  

Image sourced from 123RF.

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