STM Gaming, which was announced as the first partner in BtoBet’s ‘White Label Certification Program’ last year, is set to go live with the technology in a number of African markets.  

STM has agreed deals with operators in Kenya, Nigeria, Uganda, Sierra Leone and Tanzania to offer what it describes as a ‘light and simplified version’ of the existing BtoBet platform. 

That platform includes a range of gaming options such as casino table games, live dealer games, poker and virtual titles. It also offers a sports betting product, supported through an odds feed service from sports data provider Betradar.  

Commenting on the announcement, STM CEO Alessandro Pizzolotto said that the African gaming market provided distinct challenges that were different to those faced by operators in Europe or Latin America, but that there were also unique opportunities. He also said that betting operators, even  those who had established themselves in more established jurisdictions, can benefit from BtoBet’s knowledge of the African market to meet the continent’s challenges: 

“A successful business model in the European market will fail if an operator does not have the knowledge to adapt to the reality of the African market. It is this expertise and know-how that has proved to be the success of the BtoBet White Label Partnership Program.” 

STM, which was set up in 2016, was revealed as BtoBet’s first official partner back in October, at the conclusion of a screening process, ahead of the first ICE Africa conference.  

Image sourced from Pixabay.

Published by Marcus Holland

Marcus Holland is a professional betting and financial trading writer. He has been published on various leading websites including The Street, Investing.com, Wagered.com, and Futures Mag. You can contact Marcus at marcus@bettingreporter.com.

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